You can’t build a successful online business without content and email marketing. They work together to create awareness of your brand and products and help you acquire new customers. To get more sales and new subscribers, your content and email marketing strategies need to work together as one. While email marketing can seem complicated, it’s actually very straightforward. By combining email marketing and content marketing, you can create a winning strategy for your business. As part of the marketing funnel, email is one of the most effective ways to engage prospects and convert them into customers. However, the effectiveness of your email marketing campaign relies on the content you’re creating and sending. Your messages need to be targeted and relevant, and you can’t just send out generic emails to anyone that opens them. In this post, we’ll go over the three things you need to consider when you plan an email marketing strategy.
Build Email Lists
Email lists can be the most important part of a sales funnel, or they can be the biggest waste of time. If you are building a business selling products and services online, it’s absolutely critical that you are building your email list, because once you have that list, it becomes easier to sell to those people over and over again.
Choose the Right Platform
Blogging platforms come in different shapes and sizes. There are blogging apps, websites, and CMSs (content management systems), but which ones will work for your specific business needs? In our experience, most online businesses can start with a website and blog, which is where most blogs start. But if you are thinking about starting a new blog, here’s what you need to know.
Design Effective Landing Pages
Landing pages can also help you determine whether the product you’re selling is right for you. Landing pages are one-page landing pages that you set up on your website. They’re intended to persuade visitors to take action or buy something by providing only one piece of information: a specific offer. Some people use landing pages to sell physical products, like a Kindle Fire, while others use them to promote affiliate offers, like the ones from Amazon.
Optimize for Conversions
Conversion rates are the result of many factors, including the design and messaging on a website, whether you’re selling a physical or digital product, and even the timing of your messaging. But you can increase conversion rates with a few simple tweaks. In general, people are most likely to take action on a page once they’ve learned about a product or service, when they feel it offers value, and once they feel they can trust you and are persuaded to act. So if you want people to convert, you need to do a couple of things. First, tell a compelling story and sell benefits. Second, make sure you give people plenty of reasons why they should trust you and take action.
Track Performance
Every good salesperson measures performance. And every good sales manager should do the same. As a sales leader, you can’t control everything that goes on in your organization, so you need to measure and evaluate all aspects of your sales performance. Measurements need to be specific to the goals you have set. They should be based on metrics that are meaningful and actionable. And they should be collected regularly, so that you can see trends and changes over time.
