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Email Marketing Tips Every Small Business Needs to Master

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This is the first list of tips we created to help you get more customers on board with your email marketing program. You probably know that email marketing is one of the best ways to stay in touch with your clients and build relationships with them. Do you know how to approach email marketing for small businesses? In this guide, we’ll take a look at some of the best email marketing tips and tricks small businesses can use to get the most out of their email campaigns.

How To Write a Good Email Subject Line

This is the first list of tips we created to help you get more customers on board with your email marketing program. You probably know that email marketing is one of the best ways to stay in touch with your clients and build relationships with them. Do you know how to approach email marketing for small businesses? In this guide, we’ll take a look at some of the best email marketing tips and tricks small businesses can use to get the most out of their email campaigns.

How To Write A Powerful Email Body Copy

Once you’ve decided to approach someone with an email pitch, the next thing you need to think about is what you’ll say in the email body copy. This is the second step in your persuasive message because it sets up the entire content of the email. Make sure you include a short, attention-grabbing headline and a strong call to action. It’s also a good idea to tell the recipient where they can read more about your product or service, if there is anything else you’d like them to know. 

How To Make An Email Message Personal

In order to make an email message personal, first determine who you want to reach. Then, think about why they’re important to you. Consider if you could write something that could help someone else, too. Next, start with the topic sentence. Write it in the form of a question. This is your hook.

How To Design A Great Email Campaign

The email marketing software I use for my own business is ConvertKit.com. It’s been incredibly easy for me to get started because it requires no setup or maintenance fees. All you do is paste an HTML code snippet into your blog, website, or landing page, then start sending emails. But if you’re looking for something a little bit more comprehensive, MailChimp is an email marketing service that costs $5/month for a free plan. It’s easy to set up and it has tons of great templates.

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How To Track & Analyze Your Emails

Tracking and analyzing how your emails perform over time is important for all aspects of email marketing. The first step is to get to know your prospects and how you can help them, but the second step is to determine whether you are actually reaching your audience. But if you really want to know how effective your email campaign is at converting visitors into customers, you’ll need to track what happens to those visitors after they’ve left your site. Tracking the performance of your email campaigns is a great way to monitor the effectiveness of your marketing strategies.

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Understanding Different Health Insurance Plans

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Health insurance is an essential component of securing a healthy future. With a variety of coverage types and benefits available, it’s crucial to understand the different options to make informed decisions about your health insurance plan. Whether you’re looking for affordability or specific provider networks, knowing your choices is key to finding the right fit for you and your family.

Key Takeaways:

  • There are various types of health insurance plans designed to meet different needs
  • Marketplace plans come in different metal levels: BronzeSilverGold, and Platinum
  • Some plan types include Exclusive Provider Organization (EPO), Health Maintenance Organization (HMO), Point of Service (POS), and Preferred Provider Organization (PPO)
  • Each plan type has its own network limitations and coverage rules
  • Understanding costs and coverage levels is essential for selecting the right plan

Types of Marketplace plans

When it comes to shopping for health insurance, the Marketplace offers a variety of plans to choose from. Depending on your location, you’ll find Marketplace plans categorized into different metal levels – BronzeSilverGold, and Platinum. These metal levels indicate the level of coverage and the amount you’ll pay in premiums and out-of-pocket costs.

Let’s take a closer look at the types of Marketplace plans available:

1. Bronze

Bronze plans provide the lowest upfront costs but also cover less of your medical expenses. These plans are a good choice if you’re generally healthy and don’t expect to need many medical services throughout the year.

2. Silver

Silver plans offer moderate coverage and strike a balance between monthly premiums and out-of-pocket costs. They can be a good choice if you anticipate needing medical services regularly.

3. Gold

Gold plans have higher monthly premiums but cover a larger portion of your medical expenses. If you prefer a plan that offers more coverage and are willing to pay higher premiums each month, a Gold plan might be the right fit for you.

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4. Platinum

Platinum plans come with the highest monthly premiums but provide the most comprehensive coverage. If you have ongoing medical needs or anticipate needing extensive medical services, a Platinum plan may offer the financial protection you’re looking for.

In addition to the metal levels, Marketplace plans also come in different types. Some examples include:

  • Exclusive Provider Organization (EPO)
  • Health Maintenance Organization (HMO)
  • Point of Service (POS)
  • Preferred Provider Organization (PPO)

These plan types have their own network of providers and may have specific rules regarding referrals and coverage outside the network.

“Choosing the right Marketplace plan is crucial to ensure you get the coverage you need at a price that fits your budget. Consider your healthcare needs and budget when comparing the different types and metal levels of plans.”

Plan TypeNetworkReferrals
Exclusive Provider Organization (EPO)Restricts coverage to in-network providers, except in emergenciesNot required
Health Maintenance Organization (HMO)Generally limited to in-network doctors and hospitals, emergency coverage onlyRequired for specialist visits
Point of Service (POS)Lower costs within the plan’s network, but coverage outside the network availableRequired for specialist visits
Preferred Provider Organization (PPO)Lower costs within the plan’s network, but coverage outside the network availableNot required

Exclusive Provider Organization (EPO)

An Exclusive Provider Organization (EPO) is a managed care plan that offers comprehensive coverage within a specified network of doctors, specialists, and hospitals. With an EPO, you have access to a wide range of healthcare services, as long as you use providers within the plan’s network. This means that the EPO will only cover services rendered by in-network providers, except in the case of emergencies.

“An Exclusive Provider Organization (EPO) is a managed care plan that delivers extensive coverage through a carefully selected network of healthcare providers.”

By using providers within the network, you can benefit from coordinated care, professional partnerships, and streamlined communication between healthcare professionals. This ensures that you receive high-quality, efficient, and cost-effective care. It’s important to note that unlike other types of plans, EPOs do not typically require referrals for specialized care. This allows you to directly access specialists without the need for additional authorizations.

In an emergency situation where immediate medical attention is required, an EPO will provide coverage for out-of-network services. This ensures that you receive the necessary medical care when time is of the essence. However, for routine healthcare needs, it’s crucial to choose providers within the plan’s network to maximize your coverage and minimize your out-of-pocket expenses.

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Benefits of an Exclusive Provider Organization (EPO) Plan

An EPO plan offers a range of benefits that make it an attractive choice for individuals seeking affordable and comprehensive healthcare coverage:

  • Access to a robust network of doctors, specialists, and hospitals
  • Coordinated and integrated care among providers within the network
  • No requirement for referrals to see specialists
  • Emergency coverage for out-of-network services
  • Potential for lower premiums compared to other managed care plans

It’s important to carefully review the network of providers offered by an EPO plan before enrolling. Ensure that your preferred healthcare providers are included in the network to guarantee comprehensive coverage for your healthcare needs.

Understanding EPO Networks

EPO networks vary depending on the insurance provider and the geographical area. When exploring EPO plans, you’ll want to evaluate factors such as the number of doctors, specialists, and hospitals available within the network, as well as the geographic coverage area.

By familiarizing yourself with the network available to you, you can make informed decisions about your healthcare choices and select providers that align with your preferences and location. Consider factors such as proximity to your home or workplace, the reputation of the healthcare providers, and the availability of specialized services within the network.

Choosing an Exclusive Provider Organization (EPO) plan can provide you with affordable and comprehensive healthcare coverage. By utilizing the network of doctors, specialists, and hospitals within the plan, you can access quality care, enjoy coordinated services, and minimize your out-of-pocket expenses. In the event of an emergency, an EPO plan ensures that you receive necessary medical attention, even from out-of-network providers.

Health Maintenance Organization (HMO)

An HMO is a type of health insurance plan that focuses on providing limited coverage within a specific service area. It typically limits coverage to care from doctors who work for or contract with the HMO. This means that it may not cover out-of-network care, except in emergency situations.

HMOs often prioritize prevention and wellness by offering integrated care and emphasizing regular check-ups, screenings, and preventive treatments. These plans aim to keep individuals healthy and proactively address health issues before they become more serious and require costly interventions. By focusing on preventive care, HMOs aim to lower healthcare costs and improve overall health outcomes for their members.

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One of the key features of HMOs is their emphasis on a coordinated and integrated approach to care. Under an HMO plan, there is typically a primary care physician (PCP) who serves as the central point of contact for all health-related needs. The PCP manages the individual’s healthcare and coordinates referrals to specialists as necessary. This coordinated approach ensures that individuals receive appropriate and timely care from the right healthcare professionals within the HMO’s network.

Note: HMOs have a service area, which is the geographic region or network of providers covered by the plan. It is essential to carefully consider the service area of an HMO when choosing a plan as it may impact the availability of doctors and hospitals in your preferred location.

Benefits of Health Maintenance Organization (HMO) plans:

  • Coordinated and integrated care: HMOs provide a coordinated approach to healthcare, ensuring that individuals receive comprehensive and continuous care throughout their healthcare journey.
  • Preventive care and wellness focus: HMOs prioritize prevention and wellness, offering a range of preventive services, health screenings, and wellness programs to keep members healthy and identify potential health issues early on.
  • Cost savings: HMOs often have lower premiums and preventive care services at little or no cost, helping individuals manage healthcare expenses more effectively.
  • Provider network: HMOs have a network of doctors and healthcare providers who work closely together, fostering collaboration and ensuring continuity of care.

Example of an HMO plan:

Insurance ProviderPlan NameMonthly PremiumPrimary Care PhysicianSpecialist ReferralsAnnual Deductible
Blue Cross Blue ShieldPreferred HMO$250RequiredRequired$500

Point of Service (POS)

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Google Canada Careers Toronto

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Google Canada Careers Toronto

Retention and Expansion Sales Specialist, Security, Google Cloud
corporate_fare Google place Toronto, ON, Canada ; Ottawa, ON, Canada ; +3 more laptop_windows Remote eligible
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Note:
Google’s hybrid workplace includes remote and in-office roles.

By applying to this position you will have an opportunity to share your preferred working location from the following:
In-office locations: Toronto, ON, Canada; Ottawa, ON, Canada; Waterloo, ON, Canada.
Remote location(s Alberta, CA; Quebec, CA

Note:
Google’s hybrid workplace includes remote and in-office roles.

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By applying to this position you will have an opportunity to share your preferred working location from the following:

In-office locations: Toronto, ON, Canada; Ottawa, ON, Canada; Waterloo, ON, Canada.
Remote location(s): Alberta, CA; Quebec, CA.
~5 years of experience in a sales or account management role
~3 years of experience in SaaS sales
~3 years of experience in closing high-touch agreements
~ Ability to travel up to 25% of the time

Preferred qualifications:
~ Bachelor’s degree in business administration, communication, or a related field
~5 years of experience in a sales or account management role
~ Experience in the technology industry
~ Experience in sales
~ Understanding of enterprise business models and pricing

About the job

As a Retention and Expansion Sales Specialist, you will be responsible for managing and growing a portfolio of global accounts by renewing, upselling, and cross-selling.

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You will be proficient across Google Cloud’s Security product SaaS offerings and effectively represent Google Cloud’s full suite of products and services by using technical, organizational, and customer knowledge to influence clients and grow business.

Google Cloud accelerates organizations’ ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise.
We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry.

Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Responsibilities
Develop and execute account plans to achieve renewal and growth/expansion goals.
Manage and grow a portfolio of strategic accounts.
Identify and qualify new opportunities within existing accounts for upsell.

Develop and deliver sales presentations and proposals, and stay up-to-date on a full suite of Google Cloud Security and Mandiant products and services.
Negotiate and close agreements, and build and maintain relationships with key decision-makers.
Google is proud to be an equal opportunity and affirmative action employer.

We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.
See also Google’s EEO Policy , Know your rights:
workplace discrimination is illegal , Belonging at Google , and How we hire .

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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies:

Apply Now
Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

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Ethereum and Robopay: Two Trendiestting Coins to Invest

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Ethereum and Robopay Bitcoin and Ethereum are both cryptocurrencies. The first was founded in 2008 by an anonymous person under the alias Satoshi Takemoto, and the second is a blockchain platform built in 2014. They’ve both seen huge price rises and falls. Bitcoins peaked in popularity in late 2011, and reached a value of more than $1,000 per coin. Although the price of a single Bitcoin in early 2013 was below $100, it soon recovered to above $1,000.

Bitcoin is trading at around $7,000 today. Ethereum is a popular upstart cryptocurrency that has many developers excited about its potential to become the backbone of a new internet economy. In early 2014, the price of one Ether exceeded $10. Since that point, the price has fluctuated widely. It peaked at $500 in September 2017. Currently, one Ether is valued at around $300. If your company is doing any kind of business with ecommerce, then you need to understand the importance of SEO.

1. Cryptocurrency News in 2016

Ethereum is the second most valuable cryptocurrency in terms of market cap and value. The value of the bitcoin rocketed since the currency was created in 2008. In 2016, the price of Bitcoin reached a high of $1,100. The total market cap of all cryptocurrencies reached $16 billion.

2. The Rise of Ethereum and ICOs

Another major development in the cryptocurrency world in 2018 has been the rise of Initial Coin Offerings (ICO). Businesses can use crowd funding to raise money by offering their own unique token to investors, in exchange for a share of the company. Some projects will even take a cut of the profits generated from the sale of their new cryptocurrency token. Some of these projects may not be real businesses, but many of them are. And most of them are not even in the business of creating cryptocurrency at all.

3. What is Robopay?

Robopay is a service to pay someone to carry out tasks for you. So if you need a car washed or a haircut, you just enter your needs into the website, and Robopay will match you with a local person who meets your requirements, usually within a few hours of the request being placed. In return, the person you hire gets paid in Bitcoin’s.

4. A Brief History of Ethereum

With the popularity of Bitcoin and other cryptocurrencies, many business owners are interested in getting into the emerging technology behind them. One of the first platforms created to bring together the many ideas and innovations found in this new field was Bitcoin. Ethereum was started in 2015 by Vitalik Buterin and Joseph Lubin. They were joined by an international team of engineers and researchers to create what was once thought of as impossible, an operating system that is based on blockchain technology. For those people who aren’t familiar with the terms, it is similar to the way the web functioned before the World Wide Web. It can be seen as a peer-to-peer network.

5. What is the Difference between Bitcoin and Ethereum?

When it comes to Bitcoin and Ethereum, there is a huge difference. While many believe that Bitcoin is the only cryptocurrency, that isn’t the case. There are many cryptocurrencies available, and one that has gained popularity in recent years is Ethereum. This cryptocurrency uses the blockchain, which allows it to be decentralized and have trustless transactions. Because it’s a blockchain based system, it can also process transactions in a matter of seconds, instead of minutes or hours.

Interested in Reading My Article on The Next Bitcoin Will Be Shiba Inus and Dogecoins

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